The most accessible and useful wine blog out there for those looking to learn a little more about the our over-complicated and daunting drinks category. Wine Folly illustrates just how to communicate and inform in an entertaining, unpretentious manner and deserves to be more widely known. The inspired use of clear, colourful infographics in particular is something that could be adopted successfully by UK retailers. Making wine simple, whilst still celebrating it's diversity in a friendly, non-intimidating way, is surely how to encourage consumers to explore and broaden their drinking horizons.