Introducing our #1 brand, with commentary from winemaker Norrel Robertson, MW and footage from the spectacular vineyards of Calatayud, Spain.
The Yellowtail story, so far...
A business school case study if every I saw one! While there are obvious unique points about Yellowtail and the wines aren't everyone's cup of tea, there are lessons in this story for anyone looking to build a big brand, particularly if the US is your target market...and why wouldn't it be???
Wine Folly
The most accessible and useful wine blog out there for those looking to learn a little more about the our over-complicated and daunting drinks category. Wine Folly illustrates just how to communicate and inform in an entertaining, unpretentious manner and deserves to be more widely known. The inspired use of clear, colourful infographics in particular is something that could be adopted successfully by UK retailers. Making wine simple, whilst still celebrating it's diversity in a friendly, non-intimidating way, is surely how to encourage consumers to explore and broaden their drinking horizons.